A number of years ago, a colleague of mine gave me a book on fractals to read and it was fascinating! At least I thought so. It was all about how nature is made up of fractals that operate in a systematic way to create patterns (in clouds, in leaves, in trees – in […]
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 By Linda Pophal, on October 20th, 2010 How to Get Along For years, the baby boomers represented the focus of much of society – from television programming, to advertisers’ focus to social media commentary from journalists and academics. But, today there is a new generation that is rapidly gaining attention and focus from these groups. Generation Y – born between 1977 […] By Linda Pophal, on October 5th, 2010 Handling the Tough Employee Questions There is a tendency in many organizations to hide from the tough questions that employees sometimes ask. In fact, in doing so, companies end up silencing input and feedback that can be extremely valuable to them. As a corporate communication professional I’ve always been interested to observe this phenomenon. […] By Linda Pophal, on August 17th, 2010 It is not uncommon for me to be approached by a client or a potential client who wants to “develop their brand.” They are often surprised to find that they already have one – we all do. You may also be surprised to learn that, whether you realize it or not, you have […] By Linda Pophal, on July 29th, 2010 When most businesses consider their competition, they tend to think of the obvious – their direct competitors. If I run a salon, the salon across the street (assuming it targets the same clients) is my direct competition. But direct competitors aren’t the only competitors we need to be concerned with. We need to also […] |
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