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Are You Prepared for New Competition to Your Business?

It’s easy enough for businesses to track current competition – we know who they are and we can keep an eye on them. But what about future competition to the business? I was working with a client the other day to develop a strategy around better competing in their marketplace; which includes how to […]

Do You Know Who Your Competitors Are? Are You Sure?

When most businesses consider their competition, they tend to think of the obvious – their direct competitors. If I run a salon, the salon across the street (assuming it targets the same clients) is my direct competition. But direct competitors aren’t the only competitors we need to be concerned with. We need to also […]