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Identifying Your USP-Unique Selling Proposition

Rosser Reeves, an advertising guru from the 1940’s, the phrase “unique selling proposition” (or USP), a concept that is still relevant today. A USP is exactly what it sounds like it is–a unique selling proposition–something about you, or your product or service that is different from competing products and services in important ways that represent […]

Simple SEO – Watch Your Language! – Part II

In my last blog I talked about what I’ve observed as a disconnect between how businesses often talk about their own products and services and how their prospects and customers talk about them. This disconnect can become a big, negative driver when it comes to SEO (search engine optimization) and driving people to their web […]

Simple SEO – Watch Your Language! – Part I

I was doing some online research related to a potential new client recently and was struck by the disconnect between the prospect’s stated objectives and audience, and how they appeared in search results based on the terminology that their potential clients are likely to use when searching for what they have to offer. Then I […]

Common Market Research Mistakes

I was interviewed recently by a major business publication about common market research mistakes that businesses make. As someone who has been involved in market research – conducting research, contracting with vendors to conduct research, writing about and teaching market research courses – I was able to share a number of examples of things I’ve […]

What Makes a Brand Strong?

Consistency and the Ability to Deliver on Brand Promise

I was excited to see the annual Interbrand Top 100 brand results ( released today. Almost as excited as Naven R. Johnson was about the release of the yellow pages in The Jerk.*

I’m always curious about what brands showed up on top and also […]