Rosser Reeves, an advertising guru from the 1940’s, the phrase “unique selling proposition” (or USP), a concept that is still relevant today. A USP is exactly what it sounds like it is–a unique selling proposition–something about you, or your product or service that is different from competing products and services in important ways that represent […]
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 By Gina Abudi, on May 17th, 2011 Every week I set aside some time to help someone else – it may be through brainstorming with them to come up with a solution to a problem they have, offering to make a connection to help them with their networking or a job search, or just discussing ideas and sharing best practices with them. […]  By David Kasprzak, on May 12th, 2011 There are plenty of commentators, bloggers, book authors and columnists, pundits and others out there (including this one!) who point a finger squarely in management’s direction and declare that the root cause of all evil in the workplace lies with them. Lately, however, I’m starting to think that isn’t necessarily the case. While “management,” writ […] By Gina Abudi, on May 11th, 2011 I was speaking with a friend the other day who was trying to decide whether or not to go to yet another conference. Money wasn’t the issue – her company paid for her attendance. She wanted my thoughts on conferences I attend since I have my own business and therefore pay for my own attendance. […] By David Kasprzak, on May 10th, 2011 How do you measure effectiveness and efficiency? Odds are, you have mountains of reports sent your way, or that you generate yourself, showing all sorts of permutations of cost. Budgets, performance vs. budget, unit cost, production costs, support ratios, hourly costs, deliverable cost, run time, burn rates, overheads…..the volume of data thrown your way is […] |
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