It’s easy enough for businesses to track current competition – we know who they are and we can keep an eye on them. But what about future competition to the business? I was working with a client the other day to develop a strategy around better competing in their marketplace; which includes how to […]
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 By Gina Abudi, on June 28th, 2012 The most effective companies are those that lead in their marketplace rather than follow. I’ll give you an example of a “follower” company. I know of one company who, rather than take the lead in their market, would review competitor’s website and then duplicate what they do. They never took the lead in their industry. […] |
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