|
||||||
|
 By Linda Pophal, on July 14th, 2010 Much of my work over the years has been with “service brands” – brands that are not tied to a particular product, but to the delivery of some type of service – educational services, health care services, energy services, engineering services, consulting services, etc. Developing and maintaining a strong brand for a service […] By Linda Pophal, on May 18th, 2010 Moving forward with communication tactics without a good understanding of the target audience, their current attitudes and beliefs and the drivers that might lead them to positive action relative to your product or service is never a good idea. On the other hand, many companies – particularly smaller companies – don’t have the time […] By Linda Pophal, on May 3rd, 2010 I’m often surprised that the most overlooked audience when it comes to communicating with key constituents is the internal or employee audience. Companies are generally pretty good about recognizing that they need to communicate with customers and prospects, but employees tend to be an afterthought. This may be because of the assumption that since […] By Linda Pophal, on April 22nd, 2010 A recent study by Watson Wyatt and WorldatWork, the 2009/2010 U.S. Strategic Rewards Survey,suggests that actions that companies have taken during the recession have had a negative impact on employee morale and commitment – particularly on the morale of high performers.Top performers were 20 percent less likely to recommend others take jobs at their […] |
Purchase Your Copy Today!
|
||||
Powered by WordPress & Atahualpa |
||||||
