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What Makes a Brand Strong?

Consistency and the Ability to Deliver on Brand Promise

I was excited to see the annual Interbrand Top 100 brand results ( released today. Almost as excited as Naven R. Johnson was about the release of the yellow pages in The Jerk.*

I’m always curious about what brands showed up on top and also […]

Beyond the Logo - Building Your Service Brand

Much of my work over the years has been with “service brands” – brands that are not tied to a particular product, but to the delivery of some type of service – educational services, health care services, energy services, engineering services, consulting services, etc.

Developing and maintaining a strong brand for a service […]