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Example of a Small Business Performing a SWOT Analysis

Learn more about performing a SWOT analysis before reading the case study.


The three members of the leadership team at a small marketing consulting firm were interested in expanding their offerings to their clients. Currently the firm has 20 employees (including the three members of the leadership team) many of whom are consultants with […]

Performing a SWOT Analysis

Don’t put it off any longer; it’s not that difficult!

First, an introduction…

SWOT analysis a strategic planning method used to evaluate Strengths, Weaknesses, Opportunities and Threats involved in running a business, a particular project, or beginning a new venture. ( The technique is credited (in some arenas) to Albert Humphrey (1926 – 2005), an […]