Customer service, service with a smile – terms we’re all familiar with but what do they really mean when put into practice? Let’s think about a situation that is commonplace around the world these days, the ‘boutique’ coffee shop. Quite a phenomenon considering twenty years ago or so they didn’t exist and now they […]
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 By Rob Berman, on April 1st, 2010 Hiring and retaining skilled staff is always a high priority for managers who direct marketing functions. Marketing Department turnover has an impact, not just on the Marketing Department, but in other parts of the organization. For example, a lack of fully trained resources (trained in the company’s way of marketing) can force marketing projects to […] |
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