A number of years ago, a colleague of mine gave me a book on fractals to read and it was fascinating! At least I thought so. It was all about how nature is made up of fractals that operate in a systematic way to create patterns (in clouds, in leaves, in trees – in […]
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 By Rob Berman, on September 7th, 2010 There was a rich discussion recently among members of the Marketing Executives Group on Linked In. The topic of debate was Top Marketing Mistakes. Each company should periodically step back and take a look at their marketing activities. The following list can be utilized as a checklist for activities that should be stopped. […]  By Linda Pophal, on August 17th, 2010 It is not uncommon for me to be approached by a client or a potential client who wants to “develop their brand.” They are often surprised to find that they already have one – we all do. You may also be surprised to learn that, whether you realize it or not, you have […] By Rob Berman, on July 28th, 2010 I have always been fascinated with the debate that Marketing is an Art or a Science. Now Campbell’s Soup is introducing Neuroscience into the discussion. Neuromarketing Neuromarketing is a relatively new approach for companies to delve into customer responses to marketing and advertising. Researchers are divining what small changes in biometrics like skin […] By Linda Pophal, on July 14th, 2010 Much of my work over the years has been with “service brands” – brands that are not tied to a particular product, but to the delivery of some type of service – educational services, health care services, energy services, engineering services, consulting services, etc. Developing and maintaining a strong brand for a service […] |
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