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Do You Know Who Your Competitors Are? Are You Sure?

When most businesses consider their competition, they tend to think of the obvious – their direct competitors. If I run a salon, the salon across the street (assuming it targets the same clients) is my direct competition. But direct competitors aren’t the only competitors we need to be concerned with. We need to also […]

More on Corporate Social Responsibility – Part II

I wrote an article for the Society for Human Resource Management (SHRM) on Corporate Social Responsibility (CSR), which took further the address at the Humane Capitalism Conclave and the SHRM event which I’ve already posted earlier. This one explains a bit more about my viewpoint on CSR.

CORPORATE SOCIAL RESPONSIBILITY: CHASING A CHIMERA?

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Building the Sustainable Organization – Part I

I have spoken in the past on the issue of sustainability at an event organized by the Society for Human Resource Management (SHRM) in India. My session centered on my pet theme of humane capitalism. I spoke about my theory around the evolution of capitalism to a state where business enterprises will embrace sustainability […]

Developing an IT Integration Strategy for Mergers and Acquisitions

As an IT professional, if you have been through mergers & acquisitions before, you know by now that not having a clear strategy/plan for integrating your IT systems can be disastrous. Effective IT/system integration strategy can have a huge impact on the actual business results of the integration.

There has been a lot of debate […]

How Do Companies Prove Their Worthiness to Customers

General Motors had run a series of ads about the quality of their cars. The gist of the message was about being a “world class” company. The proof of their “world class” status was a 60-day money back guarantee on new car purchases. The commercial got me thinking about what techniques companies use to […]