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 By Rob Berman, on September 7th, 2010 There was a rich discussion recently among members of the Marketing Executives Group on Linked In. The topic of debate was Top Marketing Mistakes. Each company should periodically step back and take a look at their marketing activities. The following list can be utilized as a checklist for activities that should be stopped. […]  By Paul Slater, on September 2nd, 2010 So what is it that makes understanding business strategy so difficult and confusing for people? If a business’s strategy is so fundamental to its growth and indeed survival surely it should be crystal clear for everyone who needs to know about it. So, who needs to know and fully understand what the strategy is […] |
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