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Developing a Talent Management Program – Part III

Research and Analysis of Data

In Part I of this post, we discussed a client’s (National PR Services Firm) initial steps to gather information for a project focused on developing and launching a talent management program for employees. In Part II we discussed the initial “kick off” meeting and the group’s plans to socialize the initiative and survey for additional information. This part of the case study will focus on the results of the survey and small focus group interviews/discussions.

A survey went out to over 250 individuals representing a variety of groups and roles within the organization. The respondents were provided 3 days to respond to the survey and, at the end of the time period allotted, 95% of the individuals had responded. It was decided to end the survey there given that each group/role had good representation on the survey. The largest group of non-respondents to the survey were employees who had voluntarily left the organization with the last year; however, a handful of them did respond and that was considered sufficient for the purposes of this project. The survey results were anonymous but it was asked to identify your group (leadership team, management staiff, etc.)

Once the survey results were in, small group interviews were set up to gather additional data and, in some cases, probe deeper into survey responses.

The results, at a high level, of the surveys and small group interviews were as follows:

Group

 

Results (High Level Summary)

Leadership team

  • Lack of trust in decision making of management reporting to them.
  • Lack of accountability in management staff.
  • Too much done “by the seat of the pants” rather than strategically planned and implemented.
  • Lack of time to effectively plan for the business.

 

Many of these respondents felt that they spent too much time “overseeing” their direct reports (mid-level management).

Management staff
(mid-level management)

  • Learned how to manage “on the job” – limited professional development opportunity.
  • New hires to their department were a drain on the others – too many questions, slowed down progress, etc.
  • Lack of strategic direction and communication of vision from leadership team.
  • Unsure how to direct staff on a regular basis (how to provide guidance to them).

 

Many of these respondents felt that work was consistently “dumped” on them from their managers without consideration for other projects in progress.

Employees: less than 2 years

  • Feel uncomfortable in role initially: lack of understanding of what to do, when to do it, and who he/she should interact with/get information from on a regular basis.
  • No guidance when first joined organization (more than half responded that they needed to take the lead in understanding their role, responsibilities and who to “go to” to get information).
  • Took a long time to learn how to “get around” the organization (on average, it took 8 – 12 months to learn how to get around).

Employees: 2 – 5 years

  • Felt there was no clear career path and insufficient professional development opportunities (1/3 of respondents noted that they had never taking a training class offered by the company but rather sought out their own training. They did note, however, that their managers would approve external training).
  • Felt like they were finally completely comfortable with their role and the workings of company (most noted it took 2 – 3 years to feel fully comfortable).
  • Believed that they wouldn’t be where they are today if they hadn’t figured it out themselves (who to go to for what information, etc.)

Employees: 6 – 10 years

  • Would like to have more opportunities to develop skills and work within other areas of the business.
  • Would like to have opportunities to move to other positions. (A number of the participants in this category said that when they applied for internal openings, they did not get the job. Two individuals noted that they were told by their direct manager they were too good to lose and therefore they couldn’t let them move to another role.)
  • Didn’t feel like their direct supervisors knew what they did – certainly didn’t feel like their hard work was acknowledged or appreciated.

On a side note – a few respondents in the survey noted that they were job hunting because they felt there was nowhere for them to progress to.

Employees: 11+ years

  • Felt stagnant in role
  • Some (not all) were interested in learning about what opportunities might exist for future roles.  (In fact, some expressed an interest in a leadership role within the company)

 

On a side note – many of the respondents commented that they were still in the job simply because the money was good and they were comfortable (these were not the same individuals who expressed an interest in leadership roles).

Ex-employees (voluntarily left org.)

  • Felt that they had no support when they started the job and had to learn everything “by the seat of their pants.”
  • Given that there was no career path opportunities, they wanted to find opportunities (in other companies) where they had a chance to move into management roles or roles with increasing responsibility.
  • Lack of acknowledgement by their managers of the work they do made them feel under- or unappreciated.

The project team presented this information to the sponsor and senior leadership team along with their recommendations to focus, over the next 6 – 8 months on development of:

  • An onboarding program for new hires
  • Career paths for all employees – from administrative level through to mid-management

It was felt that these were the two most important areas of focus initially due to the following reasons:

Onboarding program: Given that the company was expected to hire 15 – 20 new college graduates to start on August 1; it was determined that an onboarding program would be key to their success at the company.  What better way to test out its success than on a group of new hires soon to join the business.

Career paths: Career paths were essential to the continued success of the company to: provide all employees with professional and personal development opportunities and to help engage and retain employees. It was obvious from survey and focus group results that this was of high priority for employees.

Approval was given to move forward with these two projects.

Stay tuned for Part IV:  Design and Development of an Onboarding Program