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40 Marketing Mistakes Companies Make

There was a rich discussion recently among members of the Marketing Executives Group on Linked In. The topic of debate was Top Marketing Mistakes.

Each company should periodically step back and take a look at their marketing activities. The following list can be utilized as a checklist for activities that should be stopped. […]

Marketing: Art or Science

I have always been fascinated with the debate that Marketing is an Art or a Science. Now Campbell’s Soup is introducing Neuroscience into the discussion.


Neuromarketing is a relatively new approach for companies to delve into customer responses to marketing and advertising. Researchers are divining what small changes in biometrics like skin […]