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Why Customer Service is a Feeling

Customer service is the backbone of any organization. Location might be important, your product might be important, your skills might be important, but without customers you’ll fail. In this article I am going to write about customer experience and how organizations should think to become customer centric.

Who contributes to customer experience?

Customer service is […]

How Do Companies Prove Their Worthiness to Customers

General Motors had run a series of ads about the quality of their cars. The gist of the message was about being a “world class” company. The proof of their “world class” status was a 60-day money back guarantee on new car purchases. The commercial got me thinking about what techniques companies use to […]