Every initiative – regardless of its size or complexity – requires a communication strategy. Certainly the more complex the initiative, the more complex the communication strategy. However, a smaller initiative can utilize a simpler communication strategy.
Your communication strategy should cover the following key items: A list of your stakeholders and the impact the initiative […]
Michael Smith is Vice President Group Strategy and Planning at Coca-Cola North America. He helped me write Strategy Execution Heroes. Here’s a selection of Michael’s tips:
Steer the frontline
Make sure you are able to take a complex strategy and turn it into three-to-five priorities for the frontline. Not everything can be important. And it’s your […]
Moving forward with communication tactics without a good understanding of the target audience, their current attitudes and beliefs and the drivers that might lead them to positive action relative to your product or service is never a good idea. On the other hand, many companies – particularly smaller companies – don’t have the time […]