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 By Jeroen De Flander, on November 10th, 2011 Michael Smith is Vice President Group Strategy and Planning at Coca-Cola North America. He helped me write Strategy Execution Heroes. Here’s a selection of Michael’s tips: Steer the frontline Make sure you are able to take a complex strategy and turn it into three-to-five priorities for the frontline. Not everything can be important. And it’s [...] Print This Post
 By Linda Pophal, on May 18th, 2010 Moving forward with communication tactics without a good understanding of the target audience, their current attitudes and beliefs and the drivers that might lead them to positive action relative to your product or service is never a good idea. On the other hand, many companies – particularly smaller companies – don’t have the [...] |
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