If you aren’t – you really don’t know how they are feeling about your business.
I’ve written a number of articles on best practices for getting feedback from customers and how to effectively use customer advisory boards for your small business. You can access those past articles via the links later in this article.
If you aren’t communicating with your customers regularly…you have problems!
Too often my clients (who sell services and/or products and rely on customers for their continued success) tell me that they don’t frequently reach out to their customers to gauge how things are going or even to share information. They assume that all is going […]