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Identifying Your USP–Unique Selling Proposition

Rosser Reeves, an advertising guru from the 1940’s, the phrase “unique selling proposition” (or USP), a concept that is still relevant today. A USP is exactly what it sounds like it is–a unique selling proposition–something about you, or your product or service that is different from competing products and services in important ways that represent […]

What Makes a Brand Strong?

Consistency and the Ability to Deliver on Brand Promise

I was excited to see the annual Interbrand Top 100 brand results (http://www.prnewswire.com/news-releases/interbrand-releases-11th-annual-ranking-of-the-100-best-global-brands-103006449.html) released today. Almost as excited as Naven R. Johnson was about the release of the yellow pages in The Jerk.*

I’m always curious about what brands showed up on top and also […]