Not a Product or Service in Particular
The most competitive organizations focus on the strategic end result which includes launching projects that solve business problems. They don’t focus on a particular product or service, but rather projects specifically focused on achieving a strategic goal. These projects therefore tend to be more complex and have more risks associated with them. They are aligned to strategic goals and either remain in alignment or, if not, are terminated. This requires understanding and delineating the strategic objectives of the organization before determining what projects will be accomplished.
For these projects to be successful, the focus in on a number of factors, including stakeholder impact, user adoption, and alignment to long term strategy. Before a project “goes live,” questions that are asked include, has training for stakeholders been completed, is infrastructure set, and is there support in place for the end users?