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 By Linda Pophal, on October 20th, 2010 How to Get Along For years, the baby boomers represented the focus of much of society – from television programming, to advertisers’ focus to social media commentary from journalists and academics. But, today there is a new generation that is rapidly gaining attention and focus from these groups. Generation Y – born between [...] Print This Post
By Linda Pophal, on October 5th, 2010 Handling the Tough Employee Questions There is a tendency in many organizations to hide from the tough questions that employees sometimes ask. In fact, in doing so, companies end up silencing input and feedback that can be extremely valuable to them. As a corporate communication professional I’ve always been interested to observe this phenomenon. [...] Print This Post
 By Gina Abudi, on July 27th, 2010 Whether you have to deliver presentations only on occasion or on a regular basis, it’s important to effectively prepare up front for the presentation to ensure you meet your goals. Remember that presentations are vital to business. They inform and educate your audience and enable the audience to get to know you and [...] Print This Post
 By Rob Berman, on June 16th, 2010 Communications continues to fragment with more and more sources for news and information. The internal newsletter for your Department, Division or Company is still critical for directing the flow of information. What should the newsletter contain? Each company will have unique situations or needs to meet. However, there are a number of items [...] Print This Post
By Linda Pophal, on May 18th, 2010 Moving forward with communication tactics without a good understanding of the target audience, their current attitudes and beliefs and the drivers that might lead them to positive action relative to your product or service is never a good idea. On the other hand, many companies – particularly smaller companies – don’t have the [...] |
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