Whether you have to deliver presentations only on occasion or on a regular basis, it’s important to effectively prepare up front for the presentation to ensure you meet your goals. Remember that presentations are vital to business. They inform and educate your audience and enable the audience to get to know you and [...]
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 By Rob Berman, on June 16th, 2010 Communications continues to fragment with more and more sources for news and information. The internal newsletter for your Department, Division or Company is still critical for directing the flow of information. What should the newsletter contain? Each company will have unique situations or needs to meet. However, there are a number of items [...] Print This Post
 By Linda Pophal, on May 18th, 2010 Moving forward with communication tactics without a good understanding of the target audience, their current attitudes and beliefs and the drivers that might lead them to positive action relative to your product or service is never a good idea. On the other hand, many companies – particularly smaller companies – don’t have the [...] Print This Post
By Linda Pophal, on May 3rd, 2010 I’m often surprised that the most overlooked audience when it comes to communicating with key constituents is the internal or employee audience. Companies are generally pretty good about recognizing that they need to communicate with customers and prospects, but employees tend to be an afterthought. This may be because of the assumption that [...] Print This Post
By Rob Berman, on April 27th, 2010 Often, we are deluged with junk mail. Recently, my credit card company decided to increase the value of my credit card statements by making them easier to read. My Clarity Commitment TM Credit Card “Is intended to provide you with a clear and straightforward description of your Bank of America credit card rates and [...] |
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