I have always been fascinated with the debate that Marketing is an Art or a Science. Now Campbell’s Soup is introducing Neuroscience into the discussion.
Neuromarketing is a relatively new approach for companies to delve into customer responses to marketing and advertising. Researchers are divining what small changes in biometrics like skin [...]
Whether you have to deliver presentations only on occasion or on a regular basis, it’s important to effectively prepare up front for the presentation to ensure you meet your goals. Remember that presentations are vital to business. They inform and educate your audience and enable the audience to get to know you and your [...]
Assessment centers are used in many large organizations for recruitment and promotion but do they really assess what needs to be accomplished by individuals once they pass? It’s often quoted that assessment centers are the best indicators of future performance and this may well be true but only if what is assessed is truly [...]